- Careertech
- Marketing Pathway
Marketing Pathway
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The Marketing pathway is designed to prepare learners for careers and/or continuing education opportunities in planning, managing and performing marketing activities to reach organizational objectives such as brand management, professional sales, merchandising, marketing communications and market research.
Your Options
- Non-Transfer program available at all five high schools
Career Opportunities
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- Advertising Manager
- Digital Marketing Analyst
- Market Research Analyst
- Public Relations Manager or Director
- Marketing Associate or Director
- Market Development
- Communications Manager
Sequence of Courses
Course Title | Academy/Program | Grade Level | Pathway Level | Credit |
---|---|---|---|---|
Business Essentials | 9-10 | Introductory | 0.5 | |
Accounting I | 9-12 | Technical | 0.5 | |
Accounting II | 9-12 | Technical | 0.5 | |
Business Communications | 10-12 | Technical | 0.5 | |
Business Economics | 9-12 | Technical | 0.5 | |
Business Managment | 12 | Technical | 0.5 | |
Entrepreneurship | 11-12 | Technical | 0.5 | |
Foundations of e-Communication | 21st Century:e-communication | 9 | Technical | 1.0 |
Graphic Design I | 9-12 | Technical | 0.5 | |
Graphic Design II | 10-12 | Technical | 0.5 | |
Principles of Marketing I | 9-12 | Technical | 0.5 | |
Principles of Marketing II | 10-12 | Technical | 0.5 | |
Sports Information Directors | 21st Century: e-Communications | 11-12 | Technical | 1.0 |
Web Design I | 9-12 | Technical | 0.5 | |
Web Design II | 10-12 | Technical | 0.5 | |
Marketing Applications Capstone I | 11-12 | Application | 0.5 | |
Marketing Applications Capstone II | 11-12 | Application | 0.5 |
Credit Info - Marketing
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To be considered a CTE Completer in the pathway, students must complete 3.0 credits within the course sequence and earn an industry recognized, comprehensive certification or pass a third-party, end-of-pathway assessment. At least 2.0 of the required 3.0 required credits must be a combination of technical and application level courses.
Offered at: Olathe East, Olathe North, Olathe Northwest, Olathe South, Olathe West